19
May
2010
MBC Corporation website updated and supplemented
A project to update and edit the texts of the
Russian-language version of MBC Corporation’s website has been
completed. Apart from clarifying and supplementing the facts and
figures, the project included expansion and revision of the site’s
structure.
Two main communications objectives have been achieved:
simplifying searching and navigation as well as ensuring that
visitors are given full and structured information about the
company’s projects.
Updating the site became a priority in late 2009, when MBC
Corporation advanced to the stage of experimental industrial
development of the Ozerny deposit. The advance to the new stage has
led to a sharp increase in the number of visits to the site by
representatives of government agencies, potential bidders, the
press and many others interested in the company’s activities.
Most of the site’s sections have been changed.
The subsections on the Ozerny Mining Processing Plant (OMPP) and
the Nazarovo and Kholodnino deposits, as well as the Yermakovo
Mining and Metallurgical Plant were updated with the addition of
information about the status of each project and an expanded list
of facts and figures.
New branches were added to the sitemap: a section on
infrastructure with appropriate subdivisions. The information about
the plans for the construction of the external infrastructure of
the OMPP is intended to supplement the comprehensive picture of the
construction project of the OMPP on the most promising zinc deposit
in Russia.
The update affected the sections featuring information about the
MBC Corporation itself, its mining division and exploration
projects.
Finally, another important element in the project was an update
to the way in which tabular data are presented, making them much
easier to visualize and analyze.
The average number of daily unique visitors increased from
January to May 2010, while the average time they spend on the site
is more than three minutes now, visitors viewing four pages on
average. Traffic comes mainly from Russia, China and the Great
Britain, which are the main locations of companies interested in
participating in the OMPP construction.
The English-language portion of the site will be likewise
upgraded in the near future.
