24
October
2011
METROPOL Group participates in International mountain skiing salon that took place in Gostiniy Dvor, Moscow on October 21-23
METROPOL group of companies was represented by Putnik company
(Serbia). Putnik participated in the exhibition in the framework of
launching of a project for bringing Serbian resort Kopaonik into
Russian mountain skiing market. METROPOL possesses hotels Club A
and Putnik at the said resort.
The participation in the salon was financed by Putnik company and
Serbian party (represented by state company Serbian Mountain Skiing
Resorts and МК Mountain Resort company, the owner of the biggest
hotel complex at the resort). Serbian colleagues participated in
the stand-based activities as well.
The salon took place for the 18th time and brought together about
200 representatives of winter recreation infrastructure: majour
Russian tourist operators, as well as operators from 23 foreign
states, tourist agencies, resorts, airports, equipment and
inventory manufacturers, etc.
All mountain resorts of Europe competed for Russian clients –
France, Italy, Austria, and Switzerland. The resorts of Finland,
Norway and Bulgaria were more active than usual. US resorts also
tried a massive “attack” on the Russian market.
Don’t be surprised: Russian mountain skiing market is very
attractive in terms of its rapid growth potential. There are
currently about 5 mln mountain skiers in Russia, about 1.5 mln of
them travel abroad every year, and the numbers keep
increasing.
Taking this into account, Putnik company actively participated in
the work of the Salon. V.Redkin, the representative of METROPOL
Group of Companies and the head of the project, delivered a
presentation that caused major interest. Putnik managed to attract
the interest of both professionals and individuals to Kopaonik
resort that was not known in the Russian market previously.
Participation in the Salon gave Putnik not only useful contacts for
further work, but also a possibility to conduct marketing research:
namely, to study the interests of the clients, demands and
characteristic features of Russian mountain skiing clients. This
will enable an efficient bringing of Kopaonik resort (and Club A
and Putnik hotels together with it) into the Russian market.
